創業公司CEO每天應該做的13件事

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英文原文

　　Mr. Jamie说，一般人大概很难想像创业公司 CEO 的工作有多难，你的公司在烧钱，说不定只剩下 6 个月的粮草，你怎么可能不担心？偏偏在团队面前你又必须装作若无其事，一切都在你的掌控之中。

　　Jason Goldberg 整理了一个列表，列出创业公司CEO每天应该做的13件事，以下是编译版本：

记住你的“一件事”：你的创业公司在一段时间内只能把一件事做好，明确你的“一件事”，写在墙上，每天重复出现在自己眼中，将“一件事”作为公司例会最高级别的事情，不要让任何事情让你和你的团队分心。
记住，只有当你的团队优秀时，你才一起优秀：花时间培养你的团队，招聘那些在他们工作上比你曾经做得更棒的人，激励他们，让他们完成他们从来没想过他们能做到的事情，在引导他们去做“一件事”的同时给他们自由，像对待家人那样对待你的同事，创业不容易，让你的团队愿意成为公司一员是能够成功的重要因素，创业公司并不只是一个工作的地方，更是一种生活的方式，作为CEO，你的工作不是把每个人的工作都做了，你的工作是帮助他们把工作做得更好，确保定期给你的主管们反馈，告诉他们你的期望，需要他们改进哪些地方。
设定风格：每个人——你的同事，客户，合作伙伴，投资者，你的Twitter和Facebook关注者——都会从你身上得到暗示。从你公司的增值速度，数据，创新，客户服务直到公司文化都会反映出你作为一个CEO的职能。所以，不要做一个粗鲁的混蛋，付出行动，如果你希望人们想到你公司时是按照你想让他们想的那样，你需要付出行动并从个人做起。如果你自己忙得像无头苍蝇，你的公司也会；如果你忘记微笑，你的公司也会；如果你缺乏耐心，你的公司也会；如果你不说请和谢谢，你的公司也会。公司高于每个人，但公司是由每个人和每个人的工作风格反映出来的，而你是领导者。
花至少75%的个人时间在你的产品上：只有当你的产品优秀的时候，你的公司才能优秀，亲自参与管理功能和用户利益，我的观点是CEO必须是首席产品官，作为CEO你必须为屏幕上每一个像素负责，我知道这听起来有点过了，但是你的产品是你们所有努力工作对用户的输出，所以它的每个功能都应该反映出你们的目标和目的。
审视数字：我不是在谈论预算和现金流，而是一些关键指标，每周发一封邮件给你的团队，提炼出那些影响公司业务的关键数据，亲自写这封邮件，写邮件会强迫你自己去挖掘和分析你的数据，真正拥有那些数据，让你的工作能够确保公司的每个人都能专注在那些能给公司带来业务的数字上。提炼出3-5个最关键的指标。
锻炼：我实在忍不住要强调这一点，让自己每周去至少4次健身房，最好是5-6次，锻炼能给你能力和耐心去解决复杂的问题，作为CEO对身体是很大的挑战，让健身房作为一个使自己头脑清醒和保持快活的一种方式，如果你还没有这么做，我保证去了之后你会震惊的，当你有规律的出去锻炼你会发现生活是多么的容易！离开你的键盘，去健身！
要求反馈：你猜怎样？你并不像你认为的那样聪明，你会犯错误，去问你的雇员，你的客户，你的合作伙伴等，确保你的管理团队中有一个人敢直言不讳，确保你有一个董事会之外的成员或朋友能够给在公司发展上给你提供建议（例如在融资上，董事会管理上）。
离开办公室：人们太容易生活躲在键盘后面，生活在收件箱里，离开办公室，去和你真正的客户，合作伙伴，供应商，博主们讨论。了解他们实际面临的问题，聆听他们所说的并记在心里，
写博客，写微博，阅读，参与CEO论坛：写类似于这篇的文章，分享你学到的经验教训，和你工作的技巧等，不要担心没人看，从网络中获得反馈，阅读Hacker News，看其他创业者和科技极客们在分享什么，利用投资者的网络从其他CEO那里获得建议。
管理现金：现金是你的生命线，你必须一直清楚你还剩多少现金，能够你维持你多久，什么样的决定会影响你的现金状况，不要等到需要钱的时候才去融资。
像投资者一样去做：在每周结束的时候，问问你自己下面的问题：我们这周所做的提升了我们的价值么？过去的一周你对时间的投资回报率是多少？如果你连续2周或者一个月内有2周没有一个积极的投资回报率，你可能就在做错误的事情了。
享受乐趣：这很难，需要很大的精力，确保每一天都是愉快的一天，即使很糟糕的一天也需要一下乐趣，如果你觉得不快乐，你可能在作错误的事情，我最喜欢的一句格言：成熟，但不要长大。
爱：爱你的公司，爱你的同事，爱你的投资者，爱你的合作伙伴，爱你的供应商，但最重要的是，爱呆在家里等你的人——那些支持你让你能够日复一日战斗在最前线的人！

　　这是我的版本，欢迎提出你的！

　　来源：图片、. Jamie的文章

　　英文原文：

　　Being the CEO of a startup is a hard and complex job. Here’s my quick list of the 13 things every startup CEO should make sure to do each week:

Remember your One Thing. Your startup can only do one thing well at a time. Know Your One Thing. Write it on the wall. Repeat it every day. Put it at the top of every regular company-wide communication. Don’t let anything distract you and your team from it.
Remember that you’re only as good as The Team around you. Spend time cultivating your team. Bring in people who are better at their jobs than you could ever be. Motivate them and drive them to do things they never thought they could do. Give them freedom to roam and discover while guiding them towards the One Thing. Treat your co-workers like family. Startups can be a grind. Getting your team to love being part of your company is critical to success. A startup is not just a place to work, it’s a way of life. As CEO, your job is not to do everyone else’s job. Your job is to help everyone else do their jobs better. Also make sure to give regular feedback to your executives on your expectations for them and areas where you need them to improve.
Set the Tone. Everyone — your co-workers, your customers, your partners, your investors, the press, your Twitter and Facebook followers — takes their cues from you. Does your company value Speed? Analytics? Innovation? Customer Service? Ultimately your company culture will largely reflect how you function as CEO. So, don’t be a rude jerk. Walk the walk and personally act the way you want people to think about when they think about your company. It’s easy to get this wrong. If you run around like a chicken with its head cut off, your company will too. If you forget to smile, your company will too. If you lack patience, your company will too. If you don’t say please and thank you, neither will your company. The company is bigger than any one individual but it reflects the personalities and work habits of its employees, and you’re the leader.
Spend at least 75% of your personal time on your Product. Your company is only as good as its product. Put your stamp on it. Insist that it be excellent. Dig in and get your hands dirty and manage features and user benefits. Where I come from the CEO must be the Chief Product Officer. As CEO you should feel responsible for every pixel on the screen. I know that may seem like overkill but your product is the user-facing output of all your hard work and its every function should reflect your goals and objectives.
Run the Numbers. I’m talking less budget and cash flow here and more key metrics. Send a weekly email to your team summarizing all the key data that drives your business. Write this email yourself. Writing the email will force you to dig in and analyze the data. Own the data. Share the data. Make it your job to make sure that everyone in the company is focused on the numbers that really drive your business. Boil it down to at most 3 to 5 metrics that really matter.
Exercise. I can’t stress enough the importance of this. Make yourself go to the gym at least 4 days per week, preferably 5 or 6. Working out gives you the energy and stamina to solve complex problems. Being CEO is incredibly mentally challenging. Use the gym as a way to stay fresh and to clear your head. If you don’t do this already, I promise you you’ll be shocked at how much easier life gets when you are regularly working out. Step away from the keyboard and enter the gym!
Ask for Feedback. Guess what? You’re not as smart as you think you are. And you will make mistakes. Ask your employees, customers, partners, etc. for regular feedback. Make sure you have at least 1 executive on your team who can give you honest feedback about your own performance. Make sure you have at least 1 outside board member or close advisor who can give you regular input on corporate development issues (e.g. fundraising, board management). 　　
Get Out of the Office. It’s all too easy to manage from behind the keyboard and just live around your email inbox. Get out of the office and talk to real customers, partners, suppliers, bloggers, press, etc. Listen to what they have to say and take it to heart. Don’t just feed them the vision. Stop and listen to the reality.　　
Blog, Tweet, Read, & Participate in CEO forums. Writing stuff like this is therapeutic. Share your lessons learned, pain points, and your tips and tricks. Don’t be afraid to hang it all out there and get feedback from your virtual network. Read hacker news to keep up on what other startup CEOs and tech geeks are sharing. Leverage your investors’ networks to get advice and input from other CEO’s who are in similar situations. 　　
Manage Cash. Cash is your lifeblood. You must know at all times how much cash you have left, how long it can last you, and what the impact of decisions you make will have on your cash position. And don’t forget to raise more money long before you need it!
Act Like an Investor. At the end of each week, ask yourself the following question: Did our actions this past week increase value? What was the ROI on your time spent this past week? If you go 2 weeks in a row or 2 weeks in a month without a positive ROI on your time spent, you’re clearly doing the wrong things.
Have fun. This stuff is too hard and takes too much energy to not enjoy it. Make sure to have fun every single day. Even the tough days need to have some joy in them. If you’re not having fun, you’re doing the wrong things. One of my favorite sayings is, “mature, but don’t grow up.”
Love. Love your company. Love your co-workers. Love your investors. Love your partners. Love your suppliers. And most importantly, love the people you come home to — the people whose support makes it possible for you to get up and do it again each day.